Digital Research
Our digital research analyses online public conversations to show how audiences engage with issues and how debates take shape. This helps us understand worldviews, identify frames and values, spot emerging trends, and build evidence for more effective communication. We use a mix of methods — including social media listening, network mapping, audience, narrative, and discourse analysis — to capture both the scale of online conversations and the deeper meanings that drive them. These insights strengthen media literacy, expose disinformation, and equip civil society with evidence-based strategies to communicate more effectively and foster inclusive public dialogue.
